A strong business idea can evolve into a successful brand, but how do you protect and maximise its potential along the way? Knowing your market and having a strategy in place from the start is key, as is securing your rights both before and after launch.

To equip you with the necessary insights, LegalVision is hosting a free webinar on Protecting Your Brand: From Idea to Commercialisation.

Join us on Tuesday, 12 August, at 11 am BST, when Sahil Verma (Practice Leader) will discuss:

• understanding the market and creating a strategic plan from the outset;
• protecting unregistered and registered rights before you launch;
• strategies for building, monopolising, and commercialising your brand after launch;
• maintaining your brand through regular review and enforcement of rights; and
• real-world insights from the case study of Uber.