UK Startup Manual

  • Structure Your Business: A comprehensive handbook for founders covering all stages of the startup lifecycle, the Startup Manual includes case studies featuring top VC fund partners and leading startups..

  • Raise Capital: Master the fundraising process with real-world case studies from AirTree Ventures, Reinventure, and other top VCs.

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Sample Chapters

A “How-To” Guide for Founders

  • Company Structure Fundamentals: Essential guidance on choosing the right corporate structure, understanding equity splits, and setting up proper governance from day one to avoid costly restructuring later.

  • Fundraising Strategy & Process: Step-by-step guidance on preparing for investment rounds, with insights from John Henderson (AirTree Ventures) and Rohen Sood (General Partner at Reinventure) on what VCs really look for.

  • Building Your Team Legally: Everything you need to know about hiring employees vs contractors, equity compensation, non-disclosure agreements, and creating employment contracts that protect your startup.

  • Customer & Supplier Agreements: Template contracts and negotiation strategies to protect your interests while building strong business relationships, including payment terms and liability protection.

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